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The 2012 Dodge Grand Caravan. Image: Chrysler Group LLC Quick: what’s the difference between a Dodge Grand Caravan and a Chrysler Town & Country? How about the difference between a Dodge Avenger and a Chrysler 200? If you answered “price, mostly,” you’d be correct, although the 200 does offer a ragtop while the Avenger does not. The list of duplicate models in the Chrysler portfolio goes on, and offering so many variations on a common theme makes life confusing for both customers and car dealers alike. That’s why Chrysler Group CEO Sergio Marchionne has a better plan: first, he wants to consolidate dealerships so that nearly all offer the four key brands of Chrysler, Dodge, Jeep and Ram
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Chrysler To Streamline Its U.S. Product Offerings
