FRANK19
Ford's Focus Electric at the Shanghai Auto Show. Image: Ford Motor Company A mix of new cars, higher transaction prices and rising domestic and European sales helped Ford Motor Company earn a profit of $2.6 billion in the first quarter of 2011. If you’re keeping score, that was Ford’s best first quarter performance in 12 years, and it out-shined last year’s Q1 profit of just over $2 billion. Total revenue came in at $33.1 billion, which represented an increase of $5 billion over the first quarter of 2010. This latest performance shows that the auto giant is quick to learn lessons on product mix. Rising fuel prices in 2008 gave Ford a dismal performance for the year, since their product mix was heavily weighted towards trucks and SUVs. Ford still sells a lot of both, but the new F-150 and Explorer models are more fuel efficient than their predecessors.
Original post:
Ford Earns $2.6 Billion In Q1 2011
