Quality and economy the keys to brand loyalty
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By RTR | No CommentsLeave a Comment
Last updated: Monday, May 31, 2010

Quality, fuel economy and pricing are the three key factors that would persuade a buyer to abandon brand loyalty and embrace a competitor, according to a new study by US consumer advice website Consumer Reports. The survey, which interviewed more than 1700 Americans, found that 75 percent of respondents believed higher quality from a competitor could

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Quality and economy the keys to brand loyalty

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