Review: 2010 Lexus ES 350 is soft-riding royalty that’s lost its crown
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By RTR | No CommentsLeave a Comment
Last updated: Friday, July 30, 2010

Filed under: Sedan , Lexus , Reviews , Luxury 2010 Lexus ES 350 – The entry-level luxury sedan segment doesn’t command the enthusiast attention of, say, the ultra-premium luxury sports sedan. But if you ask automakers to choose between the two, we’d wager that most would rather have a best-in-class $35,000 sedan than a world-beating $70,000 sports tourer. The reason? Very few fortunes are made selling a few thousand highfalutin’ rocket launchers, but bottom lines can easily be bolstered or crippled based on the success or failure of a plush, high-volume cruiser. Luxury marques from Acura to Volvo have experienced varied levels of success at the low end of the luxury market, but few have enjoyed the consistent sales dominance of the Lexus ES . In the past decade, Toyota has cranked out over 600,000 copies in the U.S. alone, with another 650,000 units shipped around the world. And those sales have traditionally been overwhelmingly of the retail variety with little or no incentives

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Review: 2010 Lexus ES 350 is soft-riding royalty that’s lost its crown

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